Why the choice of audio supplier is important to your brand

For retail and hospitality brands, sound is not just background music. It is part of the customer experience. It shapes the atmosphere, supports the brand identity, and affects how people feel in the space.

But for brands with many locations, sound can quickly become difficult to control. One store may play the wrong playlist. Another may be too loud. A third may be silent because someone forgot to start the music.

That is why the choice of audio supplier matters.The right supplier does more than provide speakers. It helps your brand create a consistent sound experience across every location, with central control, reliable playback, and less manual work for local staff.

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Bolia is a good example of how important sound can be to a brand.

The Danish design company has worked with sensory branding for many years. Their stores are built around a complete experience, including visual identity, fragrance, coffee and a curated sound universe with monthly playlists.

To understand why sound matters to a brand like Bolia, we spoke with CEO Lars Lyse Hansen about their approach to in-store sound and their choice of Spottune as their audio partner.

We were therefore looking for a new music system that could improve the customer experience and give us more flexibility. A key concern for us was the risk of brand incoherence. It's a critical issue that we can't underestimate. The wrong music choice or a silent store can negatively impact the overall customer experience if not aligned. Ensuring consistent branding through centralized music management was thus crucial for us.

A flexible and sustainable solution

The search for a new system was on. Bolia.com tested various solutions but none of the existing audio solutions on the market offered a service that could meet Bolia's requirements.

Spottune was a gamechanger. The new cloud-based system gave us the centralized control we needed. With one click, our headquarter can update music across all stores, preventing inconsistencies and harmonizing the brand experience and liberating time for the staff in all our stores.

On top of this, the Spottune omni sound speakers gave us a much better quality of sound, a fully flexible speaker system, and it eliminated all electrician costs we used to pay for the mounting and cabling of the old in-store speakers.

Almost fully implemented

Bolia.com has more than 85 stores across Europe and most of them have already been fitted with the Spottune system. The last ones will get the system once they are renovated.

Besides offering great sound and the control we need, it's also easier, faster and cheaper to install than traditional wired setups

The flexible mounting of the speakers allows Bolia's interior designers to quickly reposition both light and speakers as they create new spaces.

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Great for in-store events

An added bonus of the system comes in the form of zero latency music playback. While it may not sound like a big deal, it can be very important.

Every time we open a new store, we invite DJs to set the right mood at the opening reception. Normally we would then rent a large speaker setup, pull power cables, tape them to the floor and so on. But because the Spottune system is so powerful and can play wirelessly with high quality and no latency, our DJs can just hook up the mixer to the Spottune stream and start playing through the Spottune speakers in our store. This is a much easier, better and cheaper solution for us – and it also allows us to play the music from the DJ evenly on all floors of the store, instead of just at the entrance.

It's all about the customers

As one might have noted, Bolia.com leaves nothing to chance when it comes to their brand. Music is a huge part of Bolia's identity and it seems they found the best solution to fit their needs.

Spottune has been key to creating a seamless and unified Bolia experience. It's all about brand harmony and ensuring the very best experience for our customers.

If you are curious about the sound universe of Bolia.com, we urge you to check out their inspiring DJ Sofa Sessions, Soundcloud Mixtapes and Spotify Playlists. You can find everything right here

Be sure to visit www.spottune.com to see how a seamless audio experience can harmonize your brand.

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